Niche Challenge Part 2 – Logo and Content


For all posts relating to this Niche Challenge

The Logo Concepts

The initial concepts came through (see my earlier post for outsourcing the logo design) and there were a few not so good but a couple of ones that I did not mind. I soon realised the typo, and “time-lapse” needed to be hyphenated. I chose the second option here and asked for some adjustments.


The Finished Logo

Final Logo

After suggesting some changes to suit a more web style logo the final result is in (located to the right). Now it turned out that the camera in this logo concept is actually clip art. So when I realised this I wasn’t entirely happy. But when it comes down to it I did not stipulate “no clip art” in the brief, so this is my mistake and a lesson learned in outsourcing image creation. Bottom line is it saved me some time, time that I didn’t have to do this in the first place.


How I am deciding on my initial content

This keyword question tool is the first place I will find content in demand for my keywords. If I use the keyword “time lapse” you can see the most popular questions asked in the results below. So these are an indication of where I should start. There is not a huge result for this keyword so I have also drilled down into Nikon time lapse and Canon time lapse. This also helps me find the demand for knowledge on how to create time-lapse photography on specific DSLR cameras. Because I am a Nikon man and I already own a Nikon D90, I will use this as my first example tutorial/video/podcast. For future tips and tutorials on other DSLR cameras I found a great hire place only an hour down the road in Brisbane. The plan is to hire cameras on a weekend basis and spend a few days experimenting with them then reporting on the process I took to create great time-lapse sequences through written and visual tips.

Rank Tracker

Out of curiosity I wanted to check my rank tracking for my keywords on Market Samurai, and before I have even posted significant content I am already ranking for my top keywords after 4 days. That’s a good sign and helps motivate me to work harder on delivering content.

Rank Tracker
Rank Tracker

Coming up in the next post I will discuss my revenue strategy. Stay tuned right here.


Comments (1)

  1. spis firm

    I am not sure where you are getting your info, but great topic. I needs to spend some time learning much more or understanding more. Thanks for great info I was looking for this info for my mission.


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